Privacy Policy Updated May 2026

1. Who we are

Ovelis (referred to as "we", "us", or "our") is a UK-based clothing store operating from 27a Dover Street, London W1S 4LZ. We are registered in England and Wales. This privacy policy explains how we collect, use, and protect your personal data when you visit our website or make a purchase.

For any privacy-related queries, you can reach our Data Protection Point of Contact at:

2. Information we collect

We collect information to provide a seamless shopping experience. This includes:

• Contact details: name, email address, phone number, and delivery address.
• Order information: products purchased, payment method, and transaction history.
• Technical data: IP address, browser type, and how you interact with our site (via cookies).
• Marketing preferences: your choices regarding promotional communications.

We never collect sensitive personal data (e.g., health, race, political views) unless you voluntarily provide it for a specific reason (e.g., custom sizing).

3. How we use your information

Your data helps us:

• Process and fulfill your orders, including delivery and returns.
• Communicate with you about your order, updates, or customer service.
• Personalize your shopping experience and recommend products.
• Send marketing emails (only if you opt in). You can unsubscribe at any time.
• Improve our website, products, and services through analytics.

4. Sharing your information

We never sell your personal data. We share information only with trusted partners who help us operate:

• Delivery partners (e.g., Royal Mail, DHL) to ship your order.
• Payment processors (e.g., Stripe, PayPal) to handle transactions securely.
• IT service providers who maintain our website and systems.

All partners are contractually bound to protect your data and comply with UK data protection law.

5. How long we keep data

We retain your personal data only for as long as necessary:

• Order data is kept for 6 years (for tax and accounting purposes).
• Marketing data is kept until you unsubscribe or request deletion.
• You can request deletion of your data at any time (see Section 7).

6. Cookies & tracking

We use essential cookies to make our site work (e.g., cart, checkout) and optional analytics cookies to understand how you use our store. You can manage your cookie preferences in your browser settings. For detailed information, see our Cookie Policy or contact us.

7. Your rights (UK GDPR)

Under UK data protection law, you have the right to:

• Access – request a copy of the data we hold about you.
• Rectify – correct any inaccurate information.
• Erasure – ask us to delete your data (where legally possible).
• Restrict processing – limit how we use your data.
• Portability – receive your data in a machine-readable format.
• Object – to direct marketing or automated decision-making.

To exercise any of these rights, please email us at info@ovelis.uk.

8. How we protect your data

We implement industry-standard security measures, including SSL encryption, secure servers, and restricted access. While no method is 100% secure, we continuously update our practices to safeguard your information.

9. Updates to this policy

We may update this privacy policy from time to time. The latest version will always be posted on this page, with the effective date at the top. We encourage you to review it periodically.

For any privacy concerns, you can also contact the UK Information Commissioner's Office (ICO).